The coca cola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola coke, a sweetened carbonated beverage that is a cultural institution in the united states. Lets look to coca cola egypt as the paper is studying the company in egypt. You can also upload and share your favorite cocacola backgrounds. Tons of awesome coca cola wallpapers to download for free. Foods and drinks backgrounds microsoft powerpoint version. If you see some download free coca cola backgrounds youd like to use, just click on the image to download to your desktop or mobile devices. The coca cola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The report provides data, articles and other content on activities that the coca. It first appeared in the atlanta journal constitution in 1886 as both a slab serif and chunky sans serif it wasnt until mid1887 that frank robinson, coca cola s bookkeeper, drew the first traces of the spencerian script logo.
The uso is on the front lines with the fight against covid19. The world of the world of coca cola article pdf available in communication research 195. Check our best download free coca cola backgrounds collection. We provide powerpoint clip art coca cola for powerpoint backgrounds, which can be used for your ppt slides, use this for your presentation. The downloadable file is available in jpeg, in large screen resolution 1024x768. We have drinks and beverages for everybody and every occasion. Coca cola, or coke, is a carbonated soft drink manufactured by the coca cola company. It is one of the top companies of the world and has remained as the number 1. Headquartered since its founding in atlanta, coca cola makes four of the top five soft drinks in the world, coca cola at number one and. It is home to more than 500 beverage brands, some 20 of those billiondollarbrands, including four of the top five soft drinks. Cola, and thinking the two cs would look well in advertising, pens the famous spencerian script logo.
At the bottom, you can see the classic red wave complete with condensation droplets designed to make it look like a refreshing can of soda. Company background the history of cocacola began in a garden of atlanta georgia, us, more than 100 years ago when john perberton, pharmacist profession, invented the world s most popular drink 8 month may 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that. The communication strategy adopted takes into consideration the company product position, the potential of the company products in the global markets, the society, and the market where the products. Because of this, coca cola has come up with long term objectives. Coca cola logos designed with red and white colors that you can use in your about cocacola firms presentations coca cola powerpoint background. Mar 03, 2020 the coca cola logo is faded in the background to allow users more free space on the template while still being recognizable to everyone in the room. Cola history page for a complete history of the coca. On the positive side of my swot analysis, i identify management as a key internal strength.
Company achieves or exceeds all full year guidance. Coca cola reports strong growth in fourth quarter and full year 2019. Explore the wide variety of products and beverages that the coca cola company has to offer. Cocacola powerpoint template for professional presentations. Hoping to duplicate the recent success of coca cola, bradham named his sweet cola flavoured carbonated beverage pepsi cola in 1898. Pdf assignment on cocacola company ruhul amin and amirul. The story of coca cola atlanta beginnings 18861892 it was 1886, and in new york harbor, workers were constructing the statue of liberty. Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led coca cola to its dominance of the world softdrink market throughout the 20th century. Cola sustainability report 2018 conveys the approach to sustainability of coca. Coca cola industry analysis research paper introduction.
The network of local coca cola bottling plants continued to grow such that nearly four hundred were in operation by 1909. The company also produces and sells other beverages. Overseas markets, where coca cola has impressive marketing expertise, is identified as a key. The packaging has been designed around the brief consider the creation of a new concept form of beverage packaging container for. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. The downloadable file is available in jpeg, in large screen resolution 750x530. Coca cola, cokediet, fanta orange, kinley, minute maid, splash, sprite, sprite 3g, sprite zero once upon a time. Cocacola in 2015 matt curd matt curd page 1 marketing plan. Coca cola was first served in 1886 and even then, the first official logo of coca cola was not the script logo. Miscellaneous backgrounds microsoft powerpoint version. Coca cola finally determined that the illnesses were the result of an improperly processed batch of carbon dioxide.
The company also produces and sells other soft drinks and citrus beverages. The bottling operation ownership for the cocacola bottling company tccbce is. Company accountant, frank robinson, names the drink coca. Like many people who change history, john pemberton, a civil war veteran and atlanta pharmacist, was inspired by simple. In brief the purpose is to market a new innovative beverage packaging for coca cola. Coca cola background for powerpoint coca cola ppt backgrounds. The company background and history of coca cola marketing. Cocacola reports strong growth in fourth quarter and full year 2019. Searching for open positions is easy to do on their official website. Coca cola s red and white trademark is probably the bestknown brand symbol in the world. Company background the history of cocacola began in a garden of atlanta georgia, us, more than 100 years ago when john perberton, pharmacist profession, invented the world s most popular drink 8 month may 1886, to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that immediately he began to be. Vintage coca cola stock pictures, royaltyfree photos. It first appeared in the atlanta journal constitution in 1886 as both a slab serif and chunky sans serif it wasnt until mid1887 that frank robinson, cocacolas bookkeeper, drew the first traces of the spencerian script logo. Jul 14, 2016 coca cola communication strategies coca cola company makes use of integrated marketing communications to pass information to its target consumers.
The world of the world of cocacola article pdf available in communication research 195. Company background of coca cola 2147 words 9 pages. Check our best coca cola backgrounds free download collection. Tons of awesome coca cola background to download for free. Available in 1600x11, this powerpoint template is free to download, and ready to use. You can also upload and share your favorite coca cola wallpapers. Coca cola industry analysis research paper swot analysis. The cocacola company is the worlds number one maker of soft drinks, selling 1.
Since its creation, coca cola has been widely recognised for providing refreshing carbonated beverages to consumers across the world. Explore the wide variety of products and beverages that the cocacola company has to offer. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. Marketing and promotions in the coca cola company have infused various item trademarks including the pause that refreshes which was used in 1929 and the have a coke and a smile, that was the slogan the company used in 1979 advertising campaigns and always coca cola, which became the companys slogan in 1993 when its sales of. Set forth the procedure to sanction those who commit offences against our. The coca cola brand is globally valued and recognized. The company produces coca cola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. It is manufactured by the cocacola company which is located in atlanta, georgia, usa. A brief history of cocacola, americas most famous export. Bradham 18661934, a pharmacist in new bern, north carolina. You can also upload and share your favorite coca cola backgrounds. Share our ethical values with people interested in learning about coca cola femsa. Coca cola has open positions both for high school graduates and those with higher education.
Help us support the uso as they support increased active duty. The bottling operation ownership for the coca cola bottling company tccbce is. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. Coca colas background cocacola was founded in 1886 in atlanta, georgia. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. With the presence in more than 200 countries and the daily average servings to 1. Cola japan and bottling partners in japan and reports on specific activities and accomplishments stemming from that approach. It was founded on 8 may 1886 in the georgia united states. Coca cola amatil for the distribution company 1886 there are currently 114worldwidebrands and 10 brands of coca cola products in pakistan. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Pdf the world of the world of cocacola researchgate.
Apr 23, 2015 marketing and promotions in the cocacola company have infused various item trademarks including the pause that refreshes which was used in 1929 and the have a coke and a smile, that was the slogan the company used in 1979 advertising campaigns and always coca cola, which became the companys slogan in 1993 when its sales of. Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Cocacola was first served in 1886 and even then, the first official logo of cocacola was not the script logo. You can search based on job title, department, and region. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. This was an overview on the global cocacola company. Throughout cocacolas history, the brand has gone through numerous advertising campaigns and slogans, adapting with each era it has surpassed. We provide powerpoint clip art coca cola 2 for powerpoint backgrounds, which can be used for your ppt slides, use this for your presentation. This free powerpoint template is perfect for all kinds of presentations about this american brand and its.
Now the coca cola has more than 3500 different products and sold in more than 200 countries worldwide coca cola history. The new coca cola ppt template is an updated powerpoint template with white background and images from the coca cola commercials that you can use to make an elegant and professional ppt presentation. The company background and history of coca cola marketing essay. Like many people who change history, john pemberton, a civil war veteran and atlanta. Coca cola was slow to issue a response to the problem, taking several days to address the media. Creative brief 3 background coca cola is an international conglomerate established in atlanta, usa in the 1880s.
The drink proved so popular that in 1902 bradham incorporated the pepsi cola company. Coca cola, or coke as we all know it, has a long history. In the 20 th century, cocacola was acquired by asa griggs candler, who through clever marketing made coke the most. The coca cola company is the worlds number one maker of soft drinks, selling 1. Coca cola bottling begins when the first bottling contract is signed. The story of cocacola atlanta beginnings 18861892 it was 1886, and in new york harbor, workers were constructing the statue of liberty. From the star coca cola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the coca cola company owns a product portfolio of more than 3500 products. Coca cola was the product of an experiment by a pharmacist from atlanta, named dr. Although it was a very tasteful drink to everyone who sampled it, cocacola consisted only of syrup and carbonated water. This was an overview on the global coca cola company. Cocacola company background information, suppliers.